TAJ Amsterdam respects the privacy of all users of its site and ensures that the personal data you provide to us is treated confidentially. Personal data includes all data that can be used directly or indirectly to identify you as a person.
Taj Amsterdam uses your personal data to process orders as quickly and easily as possible. Taj Amsterdam does not sell your personal data to third parties. We only share your data with parties involved in executing your order or when legally required to do so.
In this privacy and cookie policy of Taj Amsterdam, we describe how we handle personal data collected via our website www.taj.nl.
Taj Amsterdam collects personal data
To provide our services, we collect personal data. We may store your data when you visit our website, create an account, place an order, or contact us. In this privacy and cookie policy, we explain which personal data we collect and for what purpose we do so. You also have the option to refuse our cookies. If you do, some personal data, such as your preferences, will simply not be tracked.
Which personal data do we collect?
To process an order efficiently, we need certain personal data from you. We collect your:
- Full name (first name and last name)
- Address
- Contact details (e-mail address and, only if necessary for shipping, a telephone number)
- Bank details
- Order history (on our website taj.nl)
- IP address
- Website behavior (for example, we can see which pages you visited on www.taj.nl and how long you stayed on those pages)
Why do we collect your personal data?
We may use your personal data to:
- Provide our services and deliver products you have ordered via www.taj.nl.
- Contact you regarding your order (only if something is unclear, wrong, or changed).
- Give you the opportunity to create an account, so that you can easily consult your own invoices and order history when you log in. Creating an account provides more convenience.
- Send you our newsletter. We only do this if you explicitly choose to do so by checking the 'receive newsletter' box. If you no longer wish to receive our newsletter, you can unsubscribe on our website. In our newsletter, you will find updates on new collections, promotions, new articles, events, and so on.
- Analyze your behavior so that we become aware of your product preferences. This allows us to improve our website and tailor our offer to your preferences.
- Comply with requests and audits by regulators, tax authorities, and investigative agencies.
- Give you the opportunity to comment on a blog or write a testimonial for a product. We will ask for your name and email address for this. Your email address will never be displayed, only your name. However, we reserve the right not to publish contributions that do not meet our site conditions.
How long do we keep your data?
We do not store personal data longer than strictly necessary for the performance of our services, unless we are legally obliged to retain it for a longer period. We apply the following terms and criteria:
- Administration and order data: 7 years (statutory retention obligation by the Dutch Tax Authorities).
- Customer accounts and correspondence: As long as you are an active customer with us, or until you request us to delete this data.
What are your rights regarding your personal data?
You have the right to request information about the personal data we hold about you. You may ask us at any time to modify, supplement, or delete this data. If you have an account, you can also do this yourself via our website. We will delete your data upon request, provided there is no legal obligation to retain it (such as for our accounting) or a legitimate reason to keep your data (such as an unpaid invoice). If you want to contact us regarding your personal data, you can send an email to [email protected].
Are you contacting us and do you want to view, modify, or have your data deleted? Please send an email to [email protected]. To ensure that the request has been made by you, we ask you to send this request from exactly the same email address used to place the order or create the account. We will respond to your request as quickly as possible, and no later than within the statutory period of four weeks.
Who has access to your personal data?
Within Taj Amsterdam, your personal data may be exchanged to provide our services. Taj Amsterdam will never sell your personal data to third parties and will only make the necessary data available to third parties involved in executing your order, such as shipping services (like PostNL and DHL), payment services like Mollie (for iDeal payments) and your credit card company, and software companies that manage our website and through which we send our newsletter. Our employees and third parties engaged by us are obliged to respect the confidentiality of your data.
Changes to this privacy and cookie policy
We reserve the right to modify this privacy and cookie policy. We therefore recommend that you consult this policy regularly so that you are aware of any changes.
Links
This privacy and cookie policy does not apply to third-party websites connected to our website via links, for example.
Cookies
To offer you better service when visiting our website, we use cookies. These are techniques that collect and use information, making websites easier to use. For example, cookies ensure that you can stay logged into our website or that your wishlist is saved. In addition, they keep track of your digital shopping cart while shopping online.
Only after obtaining your consent will we place cookies that are not strictly necessary for the use of the Website.
Cookies are small text files stored on your computer, which you can easily delete yourself at any time. After deleting cookies, you will have to log in again on our website. You can also set your browser so that you do not receive cookies while shopping at TAJ.
Are cookies scary or risky? Absolutely not. The use of cookies is completely safe. E-mail and telemarketing campaigns are not the result of cookies. Cookies do not store your e-mail address or telephone number, nor is a profile traceable to an individual built using cookies.
Contact details
Taj Amsterdam
Kooikershof 1
5156 CT Oudheusden
E-mail: [email protected]
Company details
Chamber of Commerce (KvK) name: Taj Amsterdam
Chamber of Commerce (KvK) number: 60160594
VAT number: NL178068317B01
This privacy policy was last updated on August 26, 2026.
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