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Eco-friendly jewelry


Taj makes eco-friendly jewelry from 100 percent recycled silver and as much recycled gold as possible. This means that we avoid extracting silver and gold from mines as much as we can. We consciously opt for that because most silver and gold mines are located in developing countries, where 90 percent of all miners (about 25 million people) work under terrible working conditions. Mine keepers violate fundamental labor and human rights and child labor and forced labor are daily atrocities. The work is heavy, unhealthy and unsafe. People often make 12-hour workdays and work with toxins in poorly ventilated rooms. These toxins then leak into the groundwater and the sea. Silver and gold mines are therefore also enormously polluting for the environment. 

Our eco-friendly jewelry from recycled silver and gold has been processed in Bali without harmful substances that leak into the earth. In other words: our jewelry is not a burden for people and nature. Where does all that silver and gold for our jewelry come from? From old jewelry and silverware (such as forks, coasters and candlesticks) from Bali, Sulawesi, Kalimantan and Java. Our artisans melt all that precious metal and then forge our designs from it. This means each piece of jewelry has already had a life once, and therefore carries a beautiful piece of history.


We love nature, people and harmony. We ourselves refer to this as our 3 Ps: People & Planet & Peace. Because of our love for these Ps, we try to minimize our carbon footprint as much as we can. Not only by using recycled materials and producing fairly, but by making environmentally friendly choices in every other way. For example, we package our sustainable jewelry in handmade and biodegradable jewelry boxes and we use only recycled paper and organic cotton.

We even take it a step further: we also try to make as many green choices as possible outside of Taj and our jewelry. For example, we eat mainly plantbased foods (organic and wholefoods), try to live holistically and in sync with nature and support other green brands. Interested in our lifestyle? Then take a look at our lifestyle magazine.