Because we believe that everything is better and more beautiful when you share it, we donate part of our profit to the Tree of Life initiative of the foundation Het Kan Wel! This initiative was created to restore the afforestation of arid areas, including Togo, West Africa.
Why we chose this particular foundation and initiative? Because one of the Taj founders worked for Het Kan Wel! for years. As a result, we have been able to see for ourselves the good that this foundation is doing. Furthermore, we know that the money that Taj invests truly ends up where it should: in the earth!
Restoring the deforestation of our planet is very much needed. The clear-cutting in the world is not only sad, but unacceptable and even dangerous. Worldwide, a football field of forest disappears every two seconds; a threat to the survival of people and animals, the biodiversity of our planet and a major threat to climate change.
By supporting Tree of Life, Taj tries to contribute to the recovery of forests worldwide. The forests that were there before us humans, and that will be there long after we disappear again. Together we’re making the world a little greener, and more beautiful. We're helping the world in style! ;-)