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Our Story

JEWELRY AS TALISMANS

Taj (pronounced Tash) is Sanskrit for jewelry and an acronym for "True to Yourself" in Dutch. Because that's how Taj started five years ago: with rings that remind you to live true to yourself. We have now expanded our assortment and ideas. But our jewelry is still designed/can still be seen as talismans: talismans that bring you luck and protect you, but that also remind you of inspiring and liberating values and philosophies of life. Like living with self-love. Dreaming, but also doing. Following your heart and hearing your intuition. Being brave and standing up for what you believe in. Living out of hope and out of love instead of fear. And living in harmony - with yourself, others and our planet.

FAIR PRODUCTION

Each piece of jewelry starts with a sketch that we draw ourselves by hand, inspired primarily by travels, cultures, religions, nature and age-old symbolism. We take these sketches to Bali, where our jewelry is handcrafted in our workshop under fair conditions. Fair means that we pay our makers a fair wage and ensure that they work in a safe environment and within regular working hours. In addition, we guarantee that no children participate in the production process of our jewelry and we take into account the ceremonies that are so important in Bali. This way we do not only respect human and labor rights, but also the local culture - an important condition for our successful and loving partnerships. Curious about the people who make our jewelry? Meet a few of our silversmiths here. 

AUTHENTIC & HANDCRAFTED

We do not engage in mass production and no piece of our handmade jewelry is ever exactly the same. Every Taj piece is a little more authentic and unique than that. Sometimes a detail of a ring is not exactly in the same angle as that of her sister ring. Sometimes a small bubble has arisen in the silver, leaving a small dark spot. We have chosen not to do anything about these ‘flaws’. Authentic handicraft with charming differences and imperfections: we love it, and hope you will, too.

RECYCLED SILVER & GOLD

Our jewelry is made by hand from one hundred percent recycled silver and as much as possible recycled gold. That is better for the local people, but also for the beautiful Indonesian nature. Moreover, to prevent toxic materials from leaking into the earth during production, we make sure that all our waste material is safely and professionally destroyed. Read more about the sustainability of our jewelry and where our silver and gold comes from here.

WOMEN EMPOWERMENT

In Indonesia it is often difficult for women to work outside their own homes. Women have responsibilities as mothers, but they also have to make religious offerings to the family temple several times a day. This can be extremely challenging, especially for single mothers. Because a lot of our silversmiths work from their own home, they can work yet still take care of their children and fulfill their religious responsibilities. This way we offer women the opportunity to make a living for themselves.

PAYING IT FORWARD: OUR CHARITIES

Because we believe that everything is better and more beautiful when you share it, we donate part of our profit to charities. Namely a shelter in Bali for underprivileged children of single parents and a Dutch foundation that restores afforestation in West Africa. Read more about these charities here.

Welcome to our (loving) Tribe