LAST CHANCE: SHOP TODAY AND GET A GIFTCARD
Black Friday? As an ethical brand that just did not suit us. So we made it 'Ethical Weekend' instead, including this Monday. So this is your last chance: order today and get a free giftcard to give to your loved ones. To spread the ethical word and double the jewelry joy!
- Order € 50 and get € 10
- Order € 100 and get € 25
- Order € 200 and get € 50
- Order € 500 and get € 150
You'll receive your (unisex) jewelry giftcard automatically at home with your order. Beautifully printed and wrapped and ready to be put under the Christmas tree or to give away at any other occasion!
WHY ETHICAL MONDAY?
As an ethical brand we highly value sustainability and fair trade. Black Friday is pretty much all about the opposite. Overconsumption, what Black Friday is famous for, comes with an ugly price tag. One that our planet – as well as lots of poorly treated crafts(wo)men – are paying for. We do not want to contribute to overconsumption and we do not want to cheer on the throwaway mentality that has taken over the First World.
However, to make ethical the new normal and to be able to compete with mainstream and fast fashion brands, sustainable brands have to survive. And to be able to survive and even thrive, we have to reach more people first. We have to spread the ethical word.
That is why this year, we introduced this new initiative: Ethical Weekend + Ethical Monday. A weekend to spread the ethical word. To not claim a discount yourself. But to give it away, along with our message. Namely that there is a better and kinder way of producing. That consumption can be wonderful and beautiful – and harmless, or even beneficial, too.
GOOD TO KNOW
* Giftcards can be used online at taj.nl until 01-03-2021
* Giftcards are not redeemable for cash
* Our giftcards are excellent smile starters :-)
This initiative started with Ethical Friday, but due to success we decided to extend this day to Ethical Friday Weekend & Ethical Monday. Let's keep on spreading the love, and keep on giving!