SUSTAINABLE & ELEGANT JEWELRY
Taj Amsterdam creates stylish, sustainable jewelry for men and women. Our pieces are expertly handcrafted from 100% certified recycled and ethically sourced silver and responsibly sourced gemstones. The premium gold plating of our jewelry is carried out entirely ethically, environmentally friendly, and with true craftsmanship. Taj artisans receive an honest wage and work in a safe working environment. Moreover, thanks to various programs, they can continue to develop and grow. Ethical craftsmanship with long-lasting quality, that is what we stand for.
Our designs are elegant yet edgy, iconic yet easily wearable. But Taj jewelry is about more than sustainability and aesthetics. We design our jewelry as inspirational works of art; as timeless reminders of inspiring and liberating values and philosophies of life. That is why each Taj piece carries a worldly name, meaningful detail or symbol, making our jewelry an extra beautiful gift, for either a loved one or yourself.


HIGH QUALITY SILVER & PREMIUM GOLD PLATING
Taj uses only the highest quality 925 sterling silver. What’s more, 100% of our silver is either recycled or ethically sourced. That means you’re not just wearing something beautifully made, but also something fair and environmentally conscious.
Our premium gold plated pieces are also crafted with care and plated responsibly. Beneath the gold plating lies carefully selected silver or high-grade brass, chosen to ensure optimal adhesion. Each piece is protected with a fine ceramic coating, helping to preserve its beauty even longer.
TRUE & HONEST CRAFTSMANSHIP
Taj began in Bali, and we still work closely with our trusted smiths there. We now also produce closer to home, across the Mediterranean, in Spain, Portugal, and Italy. This lets us stay true to our Bali atelier while shortening the supply chain where possible. Everywhere we operate fairly: fair wages, safe working conditions, and regular hours. The same values and the same quality. Through various skills programs, our Indonesian smiths can continue to grow. There’s a strong social safety net for all local employees, and the multicultural team places great value on harmonious collaboration and shared values.
ECO-FRIENDLY & HANDCRAFTED
At Taj, we source our materials with the utmost of care. But it doesn’t stop there. Once we start developing, our jewelry is processed without harmful substances that could leach into the soil. The production process has been optimized in such a way that it creates as little chemical waste material as possible. Small amounts of waste that cannot be avoided, are neutralized carefully and by a certified company.
The local crafters in the workshop are continuously experimenting with new, sustainable techniques and technology. The idea behind this is that there is always room for improvement and even more sustainable ways of producing. Not only are working conditions improved where and whenever they can be; our local team is also constantly on the lookout for creative ways to protect the local environment.


LOCAL WELFARE PROGRAMS
Alongside our sustainable and ethical production, our original Balinese atelier runs several social programs to support the local community:
- Women living near the workshop are actively involved in beadwork and other handcrafts, helping them earn additional income for their families.
- There is a training pathway for “amateur” smiths. They are regularly trained by master smiths to become fully fledged, ethically minded artisans, enabling them to secure steady employment in the workshop and build a better life.
- Funds are raised locally to donate annually to a local orphanage or care home.
Last but not least, we guarantee that no children participate in the production process of our jewelry and we take into account the ceremonies that are so important in Bali. In this way, we honor human and labor rights as well as local culture, an essential foundation for our valued collaborations.
CHARITY: PLANTING TREES
Because we believe that everything is more beautiful when you share it, we donate part of our revenue to the Tree of Life initiative of the Dutch foundation Het Kan Wel! This initiative was created to restore the afforestation of arid areas.
Restoring the deforestation of our planet is very much needed. The clear-cutting in the world is not only sad, but unacceptable and even dangerous. By supporting Tree of Life, Taj tries to contribute to the recovery of forests worldwide.
Together, we’re making the world a little bit greener, and a little bit more beautiful. Together, we’re helping the world both consciously and fashionably.


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