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About the Founders

Taj was founded by the sisters Choanou Beau (on the right) and Shardey Lynn (on the left) Aalders, two dreamers with a gypsy soul and creative entrepreneurial spirit. Taj originated from their passion for development cooperation, sustainability and design, and from the dream of reminding like-minded souls of inspiring values and philosophies of life.

They design their jewelry on Dutch ground, but swap Amsterdam for Bali every now and then to run the local workshop, catch up with their talented silversmiths and get inspired by all the beauty that Indonesia has to offer.